My research interests relate to entry strategy for nascent industries, in particular would-be-industries that have not yet reached their first product commercialization milestone. My research often refers to them as industries in their incubation stage, meaning the period between a technological discovery and its first commercialization. My early work about the incubation stage of the agricultural biotechnology documented not only the existence of this industry stage, but also its dynamism. So, I became more and more interested in learning how firms navigate this terrain. For example:

  • What types of firms can commercialize products after initiating a pre-commercial investment in a to-be-industry?
  • What types of capabilities do they leverage in this process?
  • How do they pursue alliances and acquisitions to gain access to needed capabilities?
  • What types of economic experiments do they undertake?